Traffic Generation - Radio Ads And PodcastsAuthor: Randall Magwood
Most internet marketing experts are excellent at generating traffic. And one reason that they are excellent is that they pay ALOT for the traffic that they do get. Now I'm not talking about a $100 advertising budget. I'm talking about a $10,000 advertising budget, and MORE.
You can generate lots of traffic to your website also if you know that right ways to do it. Getting traffic is essential to your online business, and it's a very important part of your online business success. If you can't get traffic, you won't get alot of sales. And without alot of sales, your business will fail very quickly.
In today's lesson, I want to share some insights on how you can get traffic to your website the smart way. You have paid advertising and free marketing that you can choose from. Both can be extremely profitable for you. In fact, here's the first way to get traffic to your website:
1) Run radio ads
If you're an expert at you do, and you have identified a niche that has a pressing problem that needs to be solved, you should do any and everything that you can to go after this market. You will want to expand your marketing reach dramatically. And even though your business is online, you can still run radio ads and lead people back to your site.
Make sure you clearly state your website address. If there are any "dashes" in your domain name, make sure to mention also. In fact, you will even want to spell it out for them just so they get it and understand it. This way people can understand how to spell it when they type your domain name into their internet browser. Here's another way that you can drive traffic to your website:
Podcasts are easy to make, and are free. With radio ads, you have to pay for a segment and you only have a minute or two to state your message. With a podcast, you can make it as long as you want, and have people download it from iTunes or your blog automatically. You will want to get set up with a service called "Feedburner" if you're going to pursue podcasting.
And the same thing applies with radio ads. When it comes time for you to state your website address, make sure you clearly state what it is, how to spell it, and to mention it at the beginning of the podcast and at the end. Podcasting is very popular and people will visit iTunes all the time just to hear your podcast.
These 2 traffic generation tips are things that are very simple and easy to do. Running radio ads will cost money, but you can reach so many people with a simple ad, and in return, get hundreds or even thousands of visitors to your website within a short period of time. I personally think that you should use both in your marketing arsenal today.
Good luck with using these 2 strategies to get more traffic to your website.
Article Source: http://www.articlesbase.com/internet-marketing-articles/traffic-generation-radio-ads-and-podcasts-6063835.html
About the Author
Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com